Sports Toto Malaysia Sdn Bhd was first incorporated by the Malaysian Government in 1969. Then, on August 1, 1985, an important milestone was created in the gaming industry when the company was privatized. Today, Sports Toto is a wholly-owned subsidiary of Berjaya Sports Toto Berhad, which is listed on the main markets of Bursa Malaysia.
Today, Sports Toto is the largest numbering operator in the country in terms of store volume and product offerings. It has about 680 sales booths offering a total of 8 games. Toto 4D, Toto 4D Jackpot, Toto 4D Zodiac, Toto 5D, Toto 6D, Star Toto 6/50, Power Toto 6/55 and Supreme Toto 6/58. It is also a single licensed national lotto operator. Sports Toto has a strong commitment as a responsible corporate citizen. Since its inception, significant contributions have been made in various CSR areas such as charity, community sports, education, and cultural promotion. In line with our philosophy of promoting a caring society, we are constantly extending our hands to the less fortunate. We continue to support and foster sports excellence in the country through a large annual contribution to the National Sports Council and active participation in many community sports initiatives.
The Sports Toto logo is inspired by the Greek amphitheater – a symbol of the sports arena’s history. This represents Sports Toto’s best efforts to promote and develop sports excellence. The red and black corporate colors represent solidarity and the strength of commitment.
To date, Sports Toto has a dedicated staff of over 360 people. In addition, about 2800 staff work as Sports Toto agents. Sports Toto is proud of its dedicated and dedicated team of employees.
Toto Bird, the parakeet, has been introduced as a company mascot and is an integral part of Sports Toto’s brand identity. It is associated with successful power and is known for good luck. You can see at a glance our mascots in many major sporting events and charity-related functions. Marked along with the slogan “GO FOR IT!” in all our campaigns and publicity materials, this has significantly increased our brand recognition.